nova scotia small business entrepreneur training

I teach dynamic, hands-on and customized workshops that empower you to manage your  website, social media accounts and digital marketing strategy.

WordPress Made Easy

Learn how to set-up and use WordPress in a supportive environment. This hands-on training will teach you everything you need to know about managing blog posts, creating new pages, using plug-ins, adding a logo and much more.

Digital Marketing Strategies to Grow Your Business & Increase Revenue

For entrepreneurs and small businesses that want to initiate or improve their online marketing and digital presence.

  • Website tools and strategies to increase revenue and improve the customer and client experience
  • Blogging strategies and tools (finding your voice, building your brand, identifying audience, blog promotion, links, raising visibility, search engine optimization)
  • Google tools that will help you build your business online (analytics, adsense, keywords, trends, plus, webmaster)
  • Understanding mobile marketing channels and mobile apps and that will benefit your business
  • Email marketing strategies and tools (surveys, newsletters, videos etc.)
  • Managing your brand online through Social Media
  • Tools for measuring results and ROI

Social Media for Beginners

Aimed at beginners who are looking to develop a foundational understanding of each social media platform.

  • Set up your Twitter, LinkedIn, Instagram and Facebook page
  • Learn how to log in, navigate and customize your social media page
  • Understand basic social media tools, key terms, elements and trends

Social Media & Online Marketing Essentials

Learn how to effectively market your business and brand online:

  • Discover how blogging, e-newsletters, social media and your website factor into the online marketing equation
  • Understand how SEO works and how to drive more traffic to your website
  • Learn how to build your social media following and engage your audience
  • Understand how to measure the effectiveness of your online marketing campaigns

Advanced Social Media

A dynamic class that walks you through the latest social media tools and strategies to engage your audience, analyze your marketing activity, monitor audience engagement and plan a structured social media publishing schedule.

  • Understand the critical components of online story-telling and audience engagement
  • Learn how to use social media calendars
  • Discover online tools to create social media graphics & images for your business
  • Advanced Twitter, advanced Facebook and advanced LinkedIn

Customized Social Media Coaching & Consulting Services

As a Social Media Coach and Strategist it is my job to understand your business, your goals and your target market. Once the benchmark is set I will create and implement a customized strategy that will grow your customer base, increase revenue and advance your business.

Contact me krista@kidigitalmedia for pricing information and group rates. Let’s talk.