The Top 10 Social Media Sites for Business Owners

If you are looking to market your business using the top social media sites here are the best platforms to choose from. As a small business owner it is better to keep it simple and start on a maximum of 3 social media platforms. Focus on building and growing your audience before you start adding more to your plate.

I suggest 2 social media sites to begin with. If you only focus on one and it somehow drops off or goes away (ie. Blab) all your hard work will be lost.

Top-Social-Media-Sites

#1 YouTube.com

Facebook and YouTube are competing for the number 1 spot. YouTube is the largest video search engine in the world. You heard of the term “Google it” right? Well, If there is anything you want to learn just “YouTube” it – you will find a video for it!

There are almost 5 billion videos watched on YouTube each day. By the way, YouTube is owned by Google and accounts for 6% of Google’s ad sales revenue. Take that Facebook!

#2 Facebook.com

Facebook dominates when it comes to an engaging and interactive social media – it is truly SOCIAL. Live Video, messaging, sharing videos, photos, slideshows and interacting with friends and family. That is the basic foundation of Facebook and this is where businesses and marketing comes in to play.

Any good business knows that you need to go where your target audience is. Right now, Facebook has 1.13 billion daily active users and, chances are, your target market is on Facebook. Business pages, advertisements, and groups help people find what they are looking for. Facebook helps businesses and marketers to connect with their audience and to build and grow their business/organization/company.

#3 Twitter.com

Twitter comes in at number 3 and is working hard to hold this spot. With social media sites like SnapChat and Instagram on the rise other social media sites need to stay current and creative to move up or to hold their position.

For example, Twitter recently launched Scheduled Tweets allowing marketers (who are using Twitter’s Ad Products) to “schedule organic or Promoted Tweets for specific dates and times up to a year in advance.

#4 LinkedIn.com

LinkedIn comes in at #4 and is the perfect social media site for staying on top of your business industry. Did you know that in addition to posting updates on LinkedIn, you can also write and publish “blog” style posts on LinkedIn? Writing and publishing posts on LinkedIn is a great way to drive customers and clients to your own website.

#5 Instagram.com

This is THE PLATFORM that is moving on up the charts. With the introduction of Instagram Stories, there has been a shift and it is in Instagram’s favour.

#6 Pinterest.com

This is a great platform especially for businesses and entrepreneurs who are SELLING online. If you own an e-commerce store or if you are an affiliate marketer you can really make gains with Pinterest.

The average order value of sales coming from Pinterest is $50 – higher than any other major social platform.” ~ shopify.com

#7 Tumblr.com

What is Tumblr you ask? Never heard of it? Here is a FANTASTIC (and hilarious) article explaining the concept of Tumblr.

#8 WordPress.com

WordPress.com is THE website building platform for businesses both small and large. It is also perfect for bloggers, photographers, artists and pretty much anyone who wants to create a website.

It is considered a social media platform and if you have yet to visit wordpress.com – go ahead, have a look, I’ll wait til you come back 🙂

#9 Vimeo.com

I LOVE Vimeo.com It is filled with fantastic videos and I can share them on Facebook without Facebook making it look small an unappealing (like they do when you post a video from YouTube.com).

Wondering why Facebook makes YouTube.com video posts half the size? Well, Facebook is #2 and YouTube is # 1 and Facebook wants to be #1 so they want you to upload your videos directly to FACEBOOK and not YouTube. So when you post a link on FB leading to YouTube they make it look less attractive. When you post a video directly to FB it looks awesome. (Go ahead, give it a try!)

However, since Vimeo.com is only #9 on the list those videos post really well on Facebook when you upload or share them.

#10 Blogger.com

Blogger.com is a blogging platform owned by Google. It is free! WordPress.com also has a free option. So what is the difference between Blogger and WordPress? Quite a bit actually. WordPress is much more flexible with so many more options than Blogger.

WordPress is the number #1 website platform for a reason. If there is anything you want to add to your website (shopping cart, social media buttons, mail chimp sign up, etc.) you can add it on WordPress. Blogger is meant for blogging and not all the other things you may want to do with a website. WordPress is customizable – if you can dream it you can do it on WordPress.

Blogger sticks to blogging and it is PERFECT for artists and writers and photographers and bloggers in general. But if you are running a business – your best bet is to stick with WordPress (or Wix or Shopify).

I find it very interesting to that SnapChat is not one of the top social media sites on the list. Also, it is interesting to see which social media platforms have pretty much gone out of business or are on their way out – Blab (Blab is dead: Long Live Blab) and Periscope (Is Periscope Dead?)

What about you? What is your favourite social media site for business?

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Krista Tannahill
Krista Tannahill is a WordPress web designer & trainer, social media consultant and online marketing specialist in Nova Scotia, Canada. Ki Digital Media specializes in digital marketing, training and support for businesses.

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