Top 10 Facebook Post Ideas to Skyrocket Engagement

Gain Facebook traffic and build and grow your business online with these 10 engaging and “like”able Facebook post ideas. Organic reach is not what it used to be but that does not mean you cannot achieve amazing success with your Facebook business page. Here are 10 posting strategies and tips that can help increase engagement and get you and your business noticed on Facebook.

Upload Your OWN Videos

Videos are a MUST when it comes to getting the attention of potential customers and clients. The fact is Facebook is working towards being a leader in video content and when you post a video on Facebook it has a better chance of being seen.

The key to using video on Facebook to engage your audience and grow your fan base is to upload your own videos. Videos uploaded directly to Facebook (directly on your own page) are presented in full view and look better.

If you are lucky enough to have a budget for a great video like the one above – FABULOUS! If not, don’t worry because perfection is not a requirement. Get out your smartphone and take a video of what is going on in your business.

Use Facebook Live

If you are running a business and want to make the most of Facebook you need to overcome your shyness. Facebook live is growing in popularity and industry leaders are making the most of it. Want to stand out from your competition? Want to get people on Facebook to stop scrolling and pay attention? Facebook Live will do just that.

Live is the best way to interact with viewers in real time. Field their burning questions, hear what’s on their mind and check out their Live Reactions to gauge how your broadcast is going.

~ Live.Facebook.com

Have a look at some of these awesome Facebook Live videos. Of course they are not “live” anymore (they stay on your page even after you have gone live).

Use Real Life Photos

Studies show that consumers prefer REAL LIFE photos rather than stock photos. Facebook is a “SOCIAL” network so it makes sense that when people on are Facebook they do not want to see your typical “advertisement” type post. They want to see the real you. So, show them who you are, what you do, the product you sell etc. Tell them your story in photos.

If you are not able to take your own photos and want to use photos that look great but are not stock photos check out my blog post on the top 3 sites for free photos.

Have a look below at three great examples of using real photos.

 

Tell Your Story

So far we have seen how videos, Facebook Live and photos are the BEST ways to create a great experience for your followers. Now, take it up a notch with those videos, photos and FB Live posts and make sure you are showcasing your work, product, service or experience.

Through videos and photos you are telling a story – your story and the story of your business. You want to engage your followers, get new followers and convert your followers into clients and customers.

Your photos and videos should be related to your work but not about you. Your posts should be about how you can solve a problem, how you can help your followers.

Yes, quotes and memes and fun is something you can do too – just stay focused on your goal (more money? more business? more customers?). Know your goals for your business and structure your posts, photos and videos around those goals.

Tell your story – tell followers what you are doing, what you will be doing, teach them something, invite them to a networking event where you will be speaking etc. Give them some insight on how you or your business can help them.

Get “Real” and Talk to Your Audience

Show and tell! Keep it real (and sometimes funny!) and don’t try to be too “commercially” This is a basic rule but if you look at a lot of small business Facebook pages you will see a lot of ads and shared posts from other FB pages. The key is to post your own content and build your following with your photos, videos, stories etc.

 

Photo Carousels & Slide Shows are the BOMB

Carousels and slide shows are another way to attract the attention of Facebook users. Why? Because they are different then just a plain photo – and being different is AWESOME because you will stand out from the crowd and get noticed.

Yes, these work. Try them out and see for yourself. Facebook users will stop scrolling and take notice!

Yes, We Love Your Pet

Pet photos never get old. Seriously dogs and cats? Puppies, kittens, birds and bunnies – oh my!

People LOVE GIFs

When I post for my clients I love using GIFs on special occasions like Mother’s Day, Father’s Day, New Year’s, Christmas, National High Five Day (yes, there is such a thing) etc.

Share in Groups

Facebook regularly updates their algorithms and it is getting more difficult for your followers to see your posts in their timeline without paying for it.

Facebook Groups for Business

Sharing in groups is a great way to:

  • Let people know you exist
  • Increase your reach
  • Get new likes

When you share in groups more people will see your posts and you will reach a new audience, one that may not even know you exist. It is another way to promote your business.

The key to sharing in groups is:

  • make it relevant to the group
  • don’t share “ads” in groups
  • when sharing don’t just click “share” and then post it. Make sure when you click “share” you write something about the post you are sharing.

Humour, Quotes & Memes Rule on Facebook

Meaningful quotes, fun photos and funny memes touch people on an emotional level. Humour and heart-felt quotes have an emotional pull and people often feel compelled to share them.

If you have never created a post with a quote here are some great FREE tools that will get you started.

Wow! Did you make it to the end of this post? Congrats! Those are the top 10 Facebook post ideas to increase engagement, get new followers and skyrocket your visibility on one of the biggest social media platforms for business.

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Krista Tannahill
Krista Tannahill is a WordPress web designer & trainer, social media consultant and online marketing specialist in Nova Scotia, Canada. Ki Digital Media specializes in digital marketing, training and support for businesses.

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