Hello Instagram Stories Goodbye Snapchat

Things just got very interesting in the world of social media. The new launch of Instagram Stories has now created some serious competition between Snapchat and Instagram. Why? Well, it seems as though Instagram took a page from Snapchat’s very lucrative book. Quick video clips and photos that last for only 24 hours before “disappearing.”

Introducing Instagram Stories from Instagram on Vimeo.

New “Stories” feature for Instagram Users

You may have noticed when you log into your Instagram Account you now see a new section at the top. This new section is where you can view the latest stories from the folks you are following. They are both videos and photos that tell a “story”.

How to access and use stories on Instagram

  • Create your own Instagram story by clicking on the + icon at the top.
  • View instagram stories by going to the home screen and clicking on any of the circles at the top.
  • Instagram stories are videos and photos with text that tell a story. These stories are only up for 24 hours before they disappear from Instagram.

Instagram-stories-snapchat

The Benefits & Options are Limitless

The benefits are numerous – you can offer promotions for your business, create a sense of urgency, share news, promotions, sales , behind-the-scenes etc.

Of course, let’s not leave out the most obvious benefit for users – it is just plain fun and for those of you that have been putting of signing up for Snapchat this is almost exactly the same (well, actually it is the same).

Examples of stories on Instagram

For anyone nervous about creating their own story – stay tuned for my next post on how to create your own Instagram story. For now, here is a great video by Kraig Adams that compares Instagram Stories with Snapchat.

What do you think? Will you ditch Snapchat for Instagram? Leave a comment – I’d love to hear what you think.

 

 

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Krista Tannahill
Krista Tannahill is a WordPress web designer & trainer, social media consultant and online marketing specialist in Nova Scotia, Canada. Ki Digital Media specializes in digital marketing, training and support for businesses.

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